Apple brings an effective value upload pipe to the world

Apple released iBooks2 and a new textbook creation app for the Mac (You'll need Lion for that, and even if these things are free, they'll end up pocketing money from that new tide of upgrades - I know they will from me). Keynote already made a huge difference to helping me communicate to an audience (people seeing the presentations tell me regularly: hey, this is definitely *not* a PowerPoint, it looks waay better, and is more effective!). So, I was using it on my iPad to convey ideas in meetings, where it brings a sense of closeness and bonding that helps in securing business. But with the textbooks that do come to life, we enter a new dimension. Think about all Seth Godin PDFs in the form of animated Textbooks, think about curated content with comments on a given subject put together and released to the world! Mmh, in a sense, it is weird that this is announced aroud the time SOPA gets protested and MegaVideo got busted by the FBI. But I may digress. Anyway, this is a super gift for all of us who have value to share. And sharing this way is really making it all exciting. That's what Apple products have succeeded in doing: getting people involved in getting excited again. It is not happening with Linux, it is not happening with Windows. It is happening with Apple products, and a bit less with Android phones. I've bet a lot of the farm on Apple. Not because I am any kind of fanboi, but because it is the logical thing to do when a cash-laden company uses it to roll out such innovative and stimulating stuff ot the world. That's what Apple is strong with: cash-loaded, innovative, master of their supply chain, and controlling the delivery channel. Walled garden? Sure! But generating money and recognition for the players: very very true indeed! Love, money, recognition: they made it so that you get the three assembled with Apple. That's what leadership is about: instilling the motivation to follow and make your best. So, Apple may lead to people challenging jumping off buildings at Foxconn (and doing something about it, as was reported) but they also deliver us these. I started with an Apple II eons ago, moved off when they were out of fancy, and am back to them 20+ years later. Yet another proof that you can turn things over given the right decisions. Quite different from Kodak. But quite alike to Fujitsu. Some more info: