Focus on outcomes, not tasks

As you may have noticed on my website (, I have changed my value proposition from "Helping you improve your way of working" to "I help you achieve your top 3 outcomes". Indeed, I've taken a good look at where one can get the greatest leverage when applying skills. And that led to that sharper focus on outcomes. Helping you improve your way of working is definitely positive and all, and it made me tick for several years. But it is time to move on because improvement of ways of working isn't in any way focused on outcomes. It is focused on efficiency (usage of means) instead than on efficacy (reaching outcomes). Hence the switch. My web presence will change name issue and morph into "Reaching your top 3 outcomes". What's in a name would you say. Well, a lot actually. Language is everything in communication. And communication ultimately directs the relationships and business. So, yes, the words we use and the way we see ourselves is a big deal. In fact, this is *the* deal. Something I came to realize after, well, 10+ years (So long already? Oh my!) in business. Never too late to learn, right? So, what does this bring to the table? What's the value for you, dear reader? Well, three things actually. Three I can think of, right out of the top of my hat that is:

One: Focus on top 3 outcomes will make you think about *your* top 3

What are your top 3 outcomes then? Can you list them? You can't have more than 3. 3 is already a hell of a lot of outcomes. Start by making a list of 10+ and then prune like a berserker because finding the top 3 is hard work. Don't think about how you'll make it true. Think about the outcome itself. Don't be shy. Think big. Some questions:
  • Is it personal our professional? (holistic choices allowed as well)
  • Can you write it down in a single line of less than 10 words? (and without commas all along the way, don't cheat!)
  • What difference will reaching that outcome bring to your life?
  • How badly do you need that to become true?
  • How painful is it for that not to become true?

Two: What makes something an outcome worthy of making it to your top 3 list?

What's an outcome? Well, everything is an outcome. Even failure is an outcome. You may want to call it a learning experience. Or a stellar success. Who am I to tell you what an outcome is for you? But what makes something worthy of your top 3 list, that I can help you with. Consider this:
  • Is this outcome something you are ready to invest massive energy in?
  • Are you fed up beyond all limits by not having this outcome coming true?
  • Are you feeling energized, just because of considering that outcome?
  • Is this merely a 'nice to have'? It has to be of the 'must have this or else' variety!
  • Is that outcome a required step to get to your ultimate dream?
  • Will it be a stepstone to your wildest dreams?
  • Don't you even dare to think about what this will bring if it becomes true?
What fits with those elements is worthy of your top 3.

Three: No need to kill yourself for this. Start small, build some muscle.

"Thinking big, wildest dreams, massive energy investment... Wait a minute, you crazy. I do have the mortage to pay, the family to attend to. I am chained to my work desk all day long. Do you think I even have the time to think about my top 3 outcomes?" Hell, yes you have time. Time is there for everyone. It is named "The Great Equalizer". I do not want to light a fire under your chair but realize that a year is 365 days (don't get me started on the .25, you don't have time for that). And that makes 10 years 3650 days. I am about to hit 42. In 10 years, I'll be 52. And 10 years later, 62. And by then, I'll have sailed through 7300 days (if you checked the calculation, you have more time on your hands than you think!). Life is short. Too short to not do something about our dreams. So, you for sure have the time to even work on a small dream, to allow yourself to get it. A lot of people do not even dare to dream small. Start there, dream small, and make your small dream come true light up your day. And then move from there. Build that dream achiever status of yours. No need to go public about it, just let it warm your heart, warm your soul, make you feel that your life matters in a big way. It does. Yes, it does. I grant you the right to make it true, should you need it. Stop seeking for validation. You have the right to your dream. Are you ready for a change? I am. I'd like to have you around for that journey!