Lean Marketing ™, Joe Gregory, and Debs Jenkins

Andrew Bass and Philippe Back in Brussels After meeting with Dr Andrew Bass in Brussels last week, I read the Gorillas Want Bananas book. The book is about Lean Marketing, "the Lean Marketing (tm) Handbook for Small Expert Businesses". This sounded interesting since I am running a small expert business ("SEB, c'est bien" - you have to speak french to get this one). So, based on Andrew's recommandation I got in touch with the authors, Debbie Jenkins and Joe Gregory. I like their approach a lot and am starting to put the concept in practice starting this week.